TOP - because we reach an audience of decision-makers and influential business-people
TOP – because our publications reach over two million readers in more than 100 countries
TOP - because our news crosses the skies of four continents
TOP - because our publications are distributed at some major international conferences
Top Reports is a well-established Independent Communications Agency specializing in the production of promotional materials (country reports, industry supplements, investment guides and videos) to boost investment opportunities and tourism and improve, at the same time, the perception of the countries visited among the global business community.
Since 2009 Top Reports has been partnering and officially representing IC Publications and all its raft of magazines (New African, African Business, African Banker) in key West African markets. Together we have worked on several B2B and B2G projects with the underlying aim of driving investment and generating business leads, besides increasing brand equity and global recognition. This has been conducted through many communication channels such as special reports, media briefings, media relations & media management, and targeted advertising along with events and defined speaker engagements. Top Reports is also the publisher of TOP GUIDE, an investment guide produced in digital and print format and distributed mainly -but not only- through African Business Magazine’s platforms.
Together with our Partners, we reach over 2 million readers in more than 100 countries.
We aim at developing long-term relationships with our customers, meeting their needs and working in collaboration with them in order to be able to produce publications that inform about the issues THEY want to communicate to the World. Our “Continuity-Vision” led us to strengthen our position in West Africa, where we now represent the Group "IC Publications”.
The unexpected global emergency and lockdown in 2020 gave us the chance to “put our house in order” and assess some of the company’s key strategies. We had the opportunity to re-shape our processes and communication tools, setting out a new way to combine different channels to reach our target audience with a highly increased level of effectiveness.
Our publications are now available in print & digital format and are combined with bespoke videos and resourceful social media campaigns. The Special Reports, Videos and tailored Investment Guides are distributed through African Business Magazine’s digital platforms and newsletters, our websites, mailing lists and social media channels (Facebook, LinkedIn, and Instagram), in addition to all our local partners’ networks.
TOP Reports is a full service Communications Agency. Top Reports and IC Publications have been collaborating on a number of B2B and B2C projects working on brand enhancement, reputation management and global communication on behalf of governments and public and private sector institutions. This has been conducted through a number of communication channels such as special reports, events, media briefings, media relations and media management, targeted advertising as well as events and defined speaker engagements.
TO INFORM about economies and their openings through prestigious publications & videos.
TO CREATE INTERNATIONAL AWARENESS about the countries visited.
TO HIGHLIGHT investment opportunities.
TO BOOST tourism.
Our bespoke publications are widely read and achieved by foreign governments, planners, investors, the business community and other business readers.
They encapsulate the best a country has to offer in evidence-based editorials. Their presence in Africa-specific media and events provides the insider view and insights that non-African publications tend to lack and are therefore used as benchmarks.
A proper campaign through our publications is often followed by increased investments, more visitors, and outstanding collaborations with other nations. Ultimately, they bring an increase in FDI and serve to change the way African countries are perceived by the international community towards a much more positive light.